Instagram keyword search Strategy | Instagram SEO UPDATE
The social network changes its search system and now allows direct search on Instagram keyword search, without necessarily being hashtags.
Instagram has just extended the search possibilities within its application. Until now, users could query the search engine to find an account, a hashtag, or even a location. Now, they will also be able to search directly for any Instagram keyword search to find a related post, without it relating to a hashtag.
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This new search mode would be based on a new algorithm as well as on machine learning to take into account various factors such as captions, type of content, or even the date of publication, to provide relevant results. The arrival of this new function is currently reserved for six English-speaking countries: the United Kingdom, Ireland, the United States, New Zealand, Australia, and Canada.
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