First, it is important to understand how Google works to display a web page snippet in search results and the we will move on to 5 best seo practices for creating meta description.
Google explains: “Snippets are automatically created from the content of the page. They are used to highlight the content on the page that most closely matches a user’s search. In other words, the same page can display different snippets depending on the search.”
Or you can manually check a Meta tag on a specific web page by inspecting the code: right click on the web page in question, and select the Inspect option. You will find the <meta name=”description” > tag in the <head> section.
2. Create unique descriptions for each web page on your site.
Google’s advice: use a general description for the homepage or other important pages on your website, and use more specific descriptions for your other pages. If you don’t have time to create meta descriptions for all pages, prioritize your most visited pages.
3. Add relevant content information in the description
Good to know: you don’t have to write a meta description in a sentence. You can simply add a list of relevant information about the content of your page, separated by commas as shown in the visual below about a web page about a book.
“On product presentation pages, key information is often scattered (price, target age, manufacturer). It makes sense to group this data in the meta description.”
4. Generate descriptions with the help of a program
For websites that manage large databases, it is impossible to write meta descriptions manually because there are too many web pages. Google recommends to generate them automatically thanks to the specific data present in the pages. This data must be intelligible and distinct to be displayed in the description by Google.